5 Steps to Start Defining Your Target Audience.
One of the most important pieces of your success online with video marketing is to get your content in front of the right audience. Of course you can shoot a video, throw it out on the internet and see what happens, but unfortunately, unless you are very lucky, this will end up in little or no results.
The right way to go about it is getting into some marketing research. Now you might think, what do I know of marketing? It might be time consuming first time off, but all your initial efforts will pay off in the end. And after a few times down the road you will notice that Facebook Graph Search or YouTube Long Tail keyword searches are pretty cool tools to use. Facebook even let´s you create preferred audiences which is an amazing advantage as a digital marketer.